![]() ![]() ![]() With the way Instagram posts are truncated in the home feed, you need to make sure your followers see your CTA and the important information in the first glimpse of your post.īe sure to include the important messages or CTA in the first 3-4 lines of text so your followers can read it in the truncated version and they’re then enticed to click through to read the full post. Include a branded hashtag in their posts.Respond to a question or share a story in the comments section.Visit your website, subscribe to your newsletter, watch a video or view your latest blog via the link in your bio.You don’t have to aim for a CTA in every single post, but the occasional CTA can work wonders to get your followers engaging with your brand. A CTA asks your followers to actively do something after reading your caption. Add a Call to ActionĬaptions with calls to action (CTA) help you to get more comments and shares, which directly impacts the success of your Instagram marketing strategy. Scheduling all your Instagram posts and social ads in advance using programs such as Hootsuite or Later, allows you to take your time to draft all your posts and develop the perfect captions, so you’re not put on the spot later when the ideal time to post arrives. Take a moment to write up a couple of drafts for the one image and select the strongest, funniest and most engaging one. Draft Your IdeasĪs with most writing projects, when putting together captions for Instagram it’s important not to rush into it. Here are six tips to put you on the path to crafting better Instagram captions. It can be helpful to think of each caption as a new opportunity to engage with and delight your followers. It can also be tricky to know whether your captions are achieving maximum effect and complementing the images you’re posting as well as they could. Keep in mind the purpose of captioning is to add context to the visual, to give your brand a voice and personality, to get your followers to take action and regularly engage with your brand. ![]() Once you have your Instagram photo game down pat, it’s time to evaluate the written content you use to accompany each image. After all, images are king on Instagram and if the image quality isn’t there you’ll have a hard time growing your audience and engaging followers. When you’re searching for the perfect image to post to Instagram several times a day, the captions can often become a rushed afterthought. ![]()
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